Small and medium-sized enterprises (SMEs) across Kenya have been encouraged to maintain a strong investment culture despite the prevailing economic difficulties affecting many households and businesses.
This call was made during the launch of a financial wellness campaign held in Thika, where business leaders emphasized the importance of disciplined saving and strategic investing as a pathway to long-term financial stability.
Officials from Old Mutual Kenya urged entrepreneurs and retail customers to adopt consistent saving habits by setting aside small amounts of money regularly for future investments and financial security.
The initiative aims to empower SMEs and individual customers with practical financial literacy and money management skills that can help them cope with the current economic pressures while preparing for future financial growth.
Speaking during the event, Zaccheaus Obuya, Head of Retail at the company, acknowledged that many Kenyans are currently experiencing financial strain due to the high cost of living and challenging business environment. However, he stressed that investing remains essential for securing long-term economic stability.
Obuya advised business owners and individuals not to delay financial planning, encouraging them instead to allocate part of their disposable income towards investments, regardless of the amount.
Janet Nyarangi noted that difficult economic periods can also create opportunities for individuals and enterprises willing to make disciplined and informed financial decisions. She said prudent financial planning during challenging times can significantly influence future prosperity and resilience.
Christine Sogomo highlighted the availability of various financial solutions designed to support SMEs in achieving their goals, including investment plans, insurance products, and financial protection services.
She further emphasized the importance of promoting financial literacy among Kenyans, saying a financially informed society is better positioned to make sound economic decisions and withstand economic shocks.
The financial wellness campaign is expected to continue for several weeks and will later be expanded to other towns, including Nakuru and Eldoret, as part of efforts to reach more entrepreneurs and households across the country.
